Weestep specialists design kids' shoes having a primary goal in mind: Surprise. Inspire. Charge.
10% of the world's population are kids. They grow up fast, but never stop up being the most important in our life. That's why we create the best things for them.
Weestep. Be bigger!
We work in the most in-demand segment
Kids' shoes market can be divided into three segments: low, medium and premium.
What are their key differences?
Low segment is filled with products of dubious quality at a cheap price.
The premium segment works for the exclusive customer willing to pay unreasonably large sums of money for a short-term purchase.
And the segment we have created is the medium+ segment, where the shoes quality is of premium class, but the price is much more affordable. This is the right development segment in the kids' shoes market for those who want to build a large promising business.
Today, there are very few companies working in the medium price segment. We work in this niche and want to build a powerful international network
We have no direct competitors
What did we get from choosing this positioning?
over 6.000.000 pairs per year
total global sales
A proven business-model
Our business model is based on the example of one of the world's retail giants — ZARA.
What's the idea?
That is, we have a premium-quality product at an affordable mass-market price. This approach has already proven to be effective and Weestep is ready to repeat it in the kids' shoes world.
Open near premium stores
Apply global trends of production
Offer an affordable price on products
Win over competitors' customers
Surprise them with quality
Impress them with price
Striving for the best
World-renowned footwear brands innovate and create trends because they have enough resources whilst we are trying to keep up and follow global trends.
A trend that has become a part of living - environmental awareness
In production we use environmentally friendly materials and sell products in recyclable packaging. We look up to leading companies and bring their achievements to our segment.
We offer premium products at an affordable price
Simple classic or modern extravagance. Every little fashionist will find one's own pair
We regularly release new models and update the assortment in line with global trends
Price - quality
Universality + uniqueness
It's an art to surprise. We create collections that no other brand can offer
Environmentally friendly production
Recyclable packaging, only environmentally compatible materials are used in production
Communication with customers
We are acutely aware of our target audience and its needs. This helps to create an attractive offer
How we are winning the market
Choose your own
Ability to choose the type of display: boutique/supermarket type